Why we mix up names of people we know well
We've all done it: used the wrong name when we know the right one perfectly well. And we all know when it's most likely to happen. But here's a study come to reassure us that it's okay, this is just how we roll.
The study, based on five separate surveys of more than 1,700 respondents, finds that these naming errors (when you call someone you know very well by the wrong name) follow a particular pattern that tells us something about how our memory is organized.