How Memory Works

We've all done it: used the wrong name when we know the right one perfectly well. And we all know when it's most likely to happen. But here's a study come to reassure us that it's okay, this is just how we roll.

A small study has tested the eminent Donald Hebb’s hypothesis that visual imagery results from the reactivation of neural activity associated with viewing images, and that the re-enactment of eye-movement patterns helps both imagery and n